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PTI Launches Branding Program

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By: Sean Moloughney

Editor, Nutraceuticals World

Protein Technologies International, St. Louis, MO, has unveiled its new Solae™ consumer branded ingredient program to food companies. The program combines PTI’s line of science-based soy protein ingredients with brand licensing and promotional support. PTI’s key partners in the Solae branding program will be able to differentiate their products in the crowded field of health products. The first food to carry the Solae™ promise, 8th Continent™ soymilk, hit store shelves in July with a regional rollout in 30 markets. Solae will soon be available in a wide range of foods including meat, dairy, baked goods, cereals, healthy beverages and snack foods.

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